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<channel>
	<title>Northern Ice</title>
	<link>http://www.northernice.se</link>
	<description>Northern Ice</description>
	<pubDate>Thu, 04 Aug 2011 08:25:52 +0000</pubDate>
	<generator>http://www.northernice.se</generator>
	<language>en</language>
	
		
	<item>
		<title>Mobilizing Your Business</title>
		<link>http://northernice.se/Mobilizing-Your-Business</link>
		<comments>http://northernice.se/following/northernice.se/Mobilizing-Your-Business</comments>
		<pubDate>Thu, 04 Aug 2011 08:25:52 +0000</pubDate>

		<dc:creator>Northern Ice</dc:creator>
		
		<category><![CDATA[Creuna Stockholm, Breakfast]]></category>

		<guid isPermaLink="false">1819318</guid>
		<description> Creuna: Mobilizing Your Business   View more presentations from akababa  </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>UX – It's not all about the user</title>
		<link>http://northernice.se/UX-It-s-not-all-about-the-user</link>
		<comments>http://northernice.se/following/northernice.se/UX-It-s-not-all-about-the-user</comments>
		<pubDate>Thu, 04 Aug 2011 08:25:51 +0000</pubDate>

		<dc:creator>Northern Ice</dc:creator>
		
		<category><![CDATA[Creuna Stockholm, Breakfast]]></category>

		<guid isPermaLink="false">1819307</guid>
		<description> Creuna: UX – It's Not All About The User   View more presentations from akababa  </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Creative Suite 5</title>
		<link>http://northernice.se/Creative-Suite-5</link>
		<comments>http://northernice.se/following/northernice.se/Creative-Suite-5</comments>
		<pubDate>Fri, 10 Sep 2010 22:38:28 +0000</pubDate>

		<dc:creator>Northern Ice</dc:creator>
		
		<category><![CDATA[Suite &#38; Application Design]]></category>

		<guid isPermaLink="false">625887</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/11589/625887/cs5_big.jpg" border="0" width="670" height="634" width_o="670" height_o="634" src_o="http://payload.cargocollective.com/1/0/11589/625887/cs5_big_o.jpg" align="left" /&#62; ***Did not actually design this box***

CREATIVE SUITE 5, DESIGN PREMIUM
MAY 2008 / NOV 2009

Agency
Adobe XD
Product Design Group

My Roles
Experience Design Lead and Manager

Responsibilities
As an individual contributor, I innovated and envisioned
the future potential of the Creative Suite Platform. (See 
Multi-Target Authoring Work). 

The work ultimately influenced the Platform as a whole
(all designer/developer tools), resulting in extensive 
international patents.

My role evolved into an extremely privileged opportunity 
to join Adobe's Multi-Screen Taskforce Team.

As an Experience Design Manager, I worked with the 
Creative Suite Product Directors to plan and realize the 
overall suite experience. Additionally, I collaborated with 
and lead 7 direct reports to push and develop the 
experience for each respective product.

Products I can publicly disclose are: Photoshop, 
Illustrator, InDesign, Device Central and Device 
Intelligence. The three products which I helped to 
originally envisioned are still in development and yet 
to be made known. 

My Design Team / Rock Stars
Sonja Brix
Lars Wulfken
Matthew Bice
Amanda McCoy-Bast
Tom McDonald
Sreedhar Raganathan
Allison Chapas
Vignesh Ramesh</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Kraft</title>
		<link>http://northernice.se/Kraft</link>
		<comments>http://northernice.se/following/northernice.se/Kraft</comments>
		<pubDate>Sun, 22 Aug 2010 23:35:40 +0000</pubDate>

		<dc:creator>Northern Ice</dc:creator>
		
		<category><![CDATA[Brand Re-Positioning Campaign]]></category>

		<guid isPermaLink="false">584850</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/11589/584850/00_strategy3.jpg" border="0" width="670" height="555" width_o="670" height_o="555" src_o="http://payload.cargocollective.com/1/0/11589/584850/00_strategy3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/584850/kraft_for_cargo_home.jpg" border="0" width="670" height="555" width_o="670" height_o="555" src_o="http://payload.cargocollective.com/1/0/11589/584850/kraft_for_cargo_home_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/584850/2_kraft_for_cargo_bluebox.jpg" border="0" width="670" height="555" width_o="670" height_o="555" src_o="http://payload.cargocollective.com/1/0/11589/584850/2_kraft_for_cargo_bluebox_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/584850/3_kraft_for_cargo.jpg" border="0" width="670" height="555" width_o="670" height_o="555" src_o="http://payload.cargocollective.com/1/0/11589/584850/3_kraft_for_cargo_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/584850/4_kraft_for_cargo.jpg" border="0" width="670" height="555" width_o="670" height_o="555" src_o="http://payload.cargocollective.com/1/0/11589/584850/4_kraft_for_cargo_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/584850/5_kraft_for_cargo.jpg" border="0" width="670" height="555" width_o="670" height_o="555" src_o="http://payload.cargocollective.com/1/0/11589/584850/5_kraft_for_cargo_o.jpg" align="left" /&#62; KRAFT FOODS
MAR / APRIL 2010

Agency
Crispin Porter + Bogusky

My Role
Senior Experience Design Lead, Pre-Launch 

Assignment
Re-position Kraft's brand to appeal to the Kid inside of
adults rather than kids themselves. 

Team
Group Creative Directors 
Bill Wright
James Dawson-Hollis

Creative Director
Andrew Ure

Senior Creatives
Connor McCann
Brock Johnson
Pelun Chen
Qian Qian

 Experience Designer, Pre-Launch
Adam Sant

Senior Experience Design Lead, Launch+ 
Hanna Rosenblom

 Experience Designer, Launch+ 
Oscar Llarena

Technologist Lead
Joseph Corr

Content Leads
Tamsin Mariner
Pamela Scheideler</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Project Persica</title>
		<link>http://northernice.se/Project-Persica</link>
		<comments>http://northernice.se/following/northernice.se/Project-Persica</comments>
		<pubDate>Sun, 22 Aug 2010 23:07:43 +0000</pubDate>

		<dc:creator>Northern Ice</dc:creator>
		
		<category><![CDATA[Design Strategy]]></category>

		<guid isPermaLink="false">584982</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/11589/584982/1_samsung_for_cargo.jpg" border="0" width="670" height="555" width_o="670" height_o="555" src_o="http://payload.cargocollective.com/1/0/11589/584982/1_samsung_for_cargo_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/584982/2_samsung_for_cargo.jpg" border="0" width="670" height="555" width_o="670" height_o="555" src_o="http://payload.cargocollective.com/1/0/11589/584982/2_samsung_for_cargo_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/584982/3_samsung_for_cargo.jpg" border="0" width="670" height="555" width_o="670" height_o="555" src_o="http://payload.cargocollective.com/1/0/11589/584982/3_samsung_for_cargo_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/584982/4_samsung_for_cargo.jpg" border="0" width="670" height="555" width_o="670" height_o="555" src_o="http://payload.cargocollective.com/1/0/11589/584982/4_samsung_for_cargo_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/584982/5_samsung_for_cargo.jpg" border="0" width="670" height="555" width_o="670" height_o="555" src_o="http://payload.cargocollective.com/1/0/11589/584982/5_samsung_for_cargo_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/584982/6_samsung_for_cargo.jpg" border="0" width="670" height="555" width_o="670" height_o="555" src_o="http://payload.cargocollective.com/1/0/11589/584982/6_samsung_for_cargo_o.jpg" align="left" /&#62; PROJECT PERSICA (Code Name for Client)
JAN / FEB 2010

Agency
Crispin Porter + Bogusky

My Role
Senior Experience Design Lead 

Assignment
Re-design an international Consumer 
Electronics Company's online pressence. 
Target goal: increase brand engagement. 

Deliverables
Inspire Boards
Consumer Engagement
Experience Brief

Team
Group Creative Directors 
Alex Burnard
David Schiff

Creative Director/Copy
Chris Wiggins
Peter Knerim
Mark Moll
Dayoung Ewart 

 Experience Designer 
Adam Sant

Associate Creative Director 
Pelun Chen

Senior Designers
Brad Cohen
Chrisitan Layugan

Content Leads
Andy Nathan
Ryan Eckert</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>CS5 Mini-Bridge</title>
		<link>http://northernice.se/CS5-Mini-Bridge</link>
		<comments>http://northernice.se/following/northernice.se/CS5-Mini-Bridge</comments>
		<pubDate>Sun, 22 Aug 2010 20:36:09 +0000</pubDate>

		<dc:creator>Northern Ice</dc:creator>
		
		<category><![CDATA[Application Design]]></category>

		<guid isPermaLink="false">119437</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/11589/119437/1_minibridge.jpg" border="0" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/0/11589/119437/1_minibridge_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119437/2_minibridge.jpg" border="0" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/0/11589/119437/2_minibridge_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119437/3_minibridge.jpg" border="0" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/0/11589/119437/3_minibridge_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119437/4_minibridge.jpg" border="0" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/0/11589/119437/4_minibridge_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119437/5_minibridge.jpg" border="0" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/0/11589/119437/5_minibridge_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119437/6_minibridge.jpg" border="0" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/0/11589/119437/6_minibridge_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119437/7_minibridge.jpg" border="0" width="670" height="419" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/0/11589/119437/7_minibridge_o.jpg" align="left" /&#62; 
CS5 MINI-BRIDGE
FEB 2009

Agency
Adobe XD

My Role
Experience Design Manager and Designer

Responsibilities
Develop the experience design model and treatment for
Mini-Bridge as a standalone app, but more importantly 
as a suite panel in Photoshop and Illustrator.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Adobe XD &#124; Brown Bag</title>
		<link>http://northernice.se/Adobe-XD-Brown-Bag</link>
		<comments>http://northernice.se/following/northernice.se/Adobe-XD-Brown-Bag</comments>
		<pubDate>Sun, 22 Aug 2010 20:30:05 +0000</pubDate>

		<dc:creator>Northern Ice</dc:creator>
		
		<category><![CDATA[Multi-Target Vision]]></category>

		<guid isPermaLink="false">584953</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/11589/584953/BB_06_Scalable_PSF_r02.jpg" border="0" width="670" height="378" width_o="670" height_o="378" src_o="http://payload.cargocollective.com/1/0/11589/584953/BB_06_Scalable_PSF_r02_o.jpg" align="left" /&#62; ADOBE XD BROWN BAG
DEC 2008

Agency
Adobe XD

My Role
Experience Design Manager, Creative Suite

Poster Design thanks to Kim Pimmel</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Multi-Target Storyboards</title>
		<link>http://northernice.se/Multi-Target-Storyboards</link>
		<comments>http://northernice.se/following/northernice.se/Multi-Target-Storyboards</comments>
		<pubDate>Fri, 06 Nov 2009 18:54:50 +0000</pubDate>

		<dc:creator>Northern Ice</dc:creator>
		
		<category><![CDATA[Concept Development]]></category>

		<guid isPermaLink="false">119414</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 003.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 003_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 004.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 004_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 005.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 005_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 006.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 006_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 007.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 007_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 008.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 008_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 009.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 009_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 010.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 010_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 011.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 011_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 012.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 012_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 013.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 013_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 014.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 014_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 015.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 015_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 016.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 016_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 017.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 017_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 018.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 018_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 019.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 019_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 020.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 020_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 021.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 021_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 022.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 022_o.jpg" align="left" /&#62; {image 23}&#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 024.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 024_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 025.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 025_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 026.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 026_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 027.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 027_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 028.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 028_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 029_1.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 029_1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/119414/Page 030.jpg" border="0" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/11589/119414/Page 030_o.jpg" align="left" /&#62; MULTI-TARGET STORYBOARDS
MARCH 2009

Agency
Adobe XD

My Role
Experience Design Manager, Creative Suite

Visual Storyboards
18 MB

These storyboards were originally developed to convey 
the potential value of a progressive-development 
environment for designers and developers. 

Progressive in that drawn objects and flowchart symbols
evolve to become wireframes – comps – prototypes – 
apps – living specifications, all while packaged as a 
singular project.

This concept matured into a full-blown Multi-Target 
Authoring Patent Manifesto and then some. </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Mobile Brown Bags / frog</title>
		<link>http://northernice.se/Mobile-Brown-Bags-frog</link>
		<comments>http://northernice.se/following/northernice.se/Mobile-Brown-Bags-frog</comments>
		<pubDate>Thu, 05 Nov 2009 23:37:41 +0000</pubDate>

		<dc:creator>Northern Ice</dc:creator>
		
		<category><![CDATA[Internal Development]]></category>

		<guid isPermaLink="false">130662</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/11589/130662/mobile_trends.png" border="0" width="660" height="510" width_o="660" height_o="510" src_o="http://payload.cargocollective.com/1/0/11589/130662/mobile_trends_o.png" align="left" /&#62; 
KNOWLEDGE SHARING &#38; INTERNAL 
DEVELOPMENT

Agency
frog design

My Role
Senior Designer, sme Mobility

Desire
For purposes of internal discussion, and general mobile
awareness I often hosted brown bag discussions.

Am posting the decks here mostly due to the
frequency with which they've been requested since.


Mobile Trends 
November, 2006

General Overview of the mobile consumer market at the 
time. Includes a full glossary index in the back.


Mobile Wallet 
March, 2007

Mobile specific subject matter, for those keen on 
observing leading trends.


Operator Directory 
April, 2007

I put together this working hard copy together for cold 
calling and potential sales leads to improve our mobile 
competency. 

Was hopeful that by demonstrating the use case of a 
directory we could build out an internal sales/business 
tracker we could share across offices.</description>
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	<item>
		<title>Telenav</title>
		<link>http://northernice.se/Telenav</link>
		<comments>http://northernice.se/following/northernice.se/Telenav</comments>
		<pubDate>Sun, 01 Nov 2009 22:01:00 +0000</pubDate>

		<dc:creator>Northern Ice</dc:creator>
		
		<category><![CDATA[Mobile App]]></category>

		<guid isPermaLink="false">130417</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/11589/130417/telenav.png" border="0" width="659" height="665" width_o="659" height_o="665" src_o="http://payload.cargocollective.com/1/0/11589/130417/telenav_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/11589/130417/telenav_overview2.png" border="0" width="670" height="514" width_o="670" height_o="514" src_o="http://payload.cargocollective.com/1/0/11589/130417/telenav_overview2_o.png" align="left" /&#62; MOBILE GPS NAVIGATOR 
MARCH  / APRIL 2006 

Agency
frog design

My Role
Senior Designer, sme Mobility

Assignment
TeleNav needed to be more differentiated not only 
in the mobile sector, but in the GPS landscape 
as well. A redesign of their J2ME application was 
the original request, but after further review, a full 
brand makeover was needed.

Results
The redesigned application establishes TeleNav 
as one of the leading innovators in the mobile GPS 
sector of the US market. Since applying the revised 
brand strategy across its corporate identity, mobile 
user interface, and website, TeleNav’s sales figures 
have consistently exceeded expectations. 

Deliverables 
Creative Brief 
Brand Book
UI Explorations 
UI Refinements 
Sound Design
Style Guide

Team
Client Contact
Sal  Dhanani, Director of Product Management

Account Manager 
Heather Allerdice-Gerow

Brand Strategist
Stuart Hogue

Designer
Kristen Meuter

Brand Identity Designer
Fez Janssens
</description>
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